Season 1 of Fuller House was such a massive hit for Netflix, it immediately scored a season 2 renewal.
But was it too soon?
When season 2 premiered on Dec. 9th, the ratings took a brutal hit.
Symphony Advanced Media, which divulges measurements for the secretive Netflix, revealed that ratings may have dropped about 50% for the second season.
In fact, the first 3 days only averaged a 2.01 in the 18-49 demographic, which is a 62% drop from season 1.
Symphony also reports that only 9% of viewers who watched the season 1 premiere returned for season 2 .
However, the drop from episode 1 to episode 2 was very similar for both seasons indicating that those who tuned in stayed through the whole season.
Now this doesn’t necessarily mean that Fuller House isn’t successful and won’t get renewed.
There’s a couple of things to take into consideration!
Season 1 was watched by many because there was a novelty excitement. Everyone wanted to see their favorite show from the 90s for nostalgia sake.
Second of all, it was easier to watch in February than during the busy holiday season.
I was super busy with all the holiday shopping and prep and wasn’t able to finish the season until about a week later, which wasn’t ideal considering I had to avoid spoilers at all costs.
Timing really is everything I guess.