In November 2012, B96 caught up with Justin Bieber right after he released the official music video for “Beauty And A Beat” ft. Nicki Minaj. On filming his video, he said, “It was sick. It was my first time ever directing a video, and I shot it myself on the camera. It was a cool moment, and inventive because I don’t think anyone’s done that before.”
A little over a month later, Justin Bieber performed the smash hit live at the B96 Pepsi Jingle Bash! Watch the entire performance video right here.